Product Overview
Customer journeys
Test and optimise every experience, every time.
With Adobe, you get the whole optimisation engine AI-powered testing, personalisation and automation at scale so you can find the individual in the haystack. And then delight them See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, co-ordinate and deliver dynamic campaigns that customers actually want through email, mobile, off-line channels and more.
Specifications
Connect all your customer data together
Connect and standardise data from every online or off-line source in Experience Platform for fast, non-destructive querying, analysis and modelling.
Interactively explore the whole journey
Move past a single channel outlook with end-to-end visualisation of the entire customer journey using all your available datasets, helping you to find solutions to pressing business issues in the moment.
Discover hidden ROI with AI and machine learning insights
Automatically discover anomalies and contributing factors to help you to understand cause and effect relationships between customer interactions, spanning any channel you plug into Customer Journey Analytics.
Make it easy for anyone to use customer journey data
Give anyone in your company with responsibility for customer experiences the ability to make data-driven decisions informed by a complete picture of a customer’s actions with an intuitive, collaborative UX interface.
Provide executive access with our dashboard app
The Customer Journey Analytics dashboards app gives executives and business users real-time, mobile access to cross-channel insights. And with the Data Stories feature, it’s easy for you to add rich context to any insights being shared with stakeholders.
Seamless audience publishing and activation
Audiences that you discover through Customer Journey Analytics omnichannel data analysis can be published to Adobe Experience Platform profiles for activation in any channel with Adobe Real-time CDP.