Data insights & audiences

Collect and measure

Make silos a thing of the past.

Your customers don’t work in silos. Your data shouldn’t either and you don’t want your data to only show a slice of the action. We help you to bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business.

Multichannel data collection

We offer multiple ways to capture data from virtually any source (i.e. web, email, campaigns, web-based kiosks, mobile devices, client-server applications and most applications that access the Internet).

Customised variables

Unique processing rules

Off-line data integration

Tag management

Data warehouse and data feeds

Explore and understand

Advanced calculated metrics

Calculated metrics enables you to combine metrics to create mathematical and statistical operations that are used as new metrics. These metrics can be segmented and created for any report to which you add metrics.

Advanced segmentation

Ad hoc analysis

Cohort analysis

Cross-device Analytics

Customer Journey Analytics

Flow analysis

Put your customers in context.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why- and how-style insights that actually deliver ROI.

Predict and model

Get faster insights than everyone.

Stop manually analysing rows of data and spending time with descriptive reports. We use artificial intelligence, machine learning and automation to help data scientists dig in where it really matters and everyone else to get the real-time insights they need.

Marketing attribution

Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behaviour, providing a best-fit model per channel based on your customers’ actual interaction patterns.

Anomaly detection

Contribution analysis

Intelligent alerts

Real-time data

Share and act

Shared audiences

You can create and manage audience segments based on any behaviour and share that audience segment seamlessly to the Adobe Experience Cloud for activation in other Experience Cloud products.

Audience analytics

Advertising analytics

Remarketing triggers

Mobile marketing

Third-party integrations

Make action more than a buzz word.

Saying you can turn insight into action is one thing. Actually doing it is another. Because Adobe Analytics is part of an integrated digital ecosystem, we make pulling insights into advertising, cross-channel campaigns or the personalisation of content easier than ever.

Compare

Adobe Analytics Select

Enterprise-gradient analytics.

Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.

Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Ultimate

Experience-focused analytics for enterprise.

Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.