Product Overview
Award Winning Websites
Expand your online presence and drive direct bookings
In today’s highly competitive market, a hotel’s website can inspire travel and instill confidence. It can serve as a gateway for open communication between the brand and guests and drive an efficient booking journey. Built exclusively for hotels, Amadeus’s award-winning Website solutions create exceptional customer-facing sites aimed to maximize conversions and gain guest loyalty, all in a beautiful, high-performing design.
Specifications
Hospitality-Specific Design and Data Management
Amadeus Web Solutions provide a highly secure, closed source Content Management System (CMS) that was built specifically for hoteliers. In accordance with the latest industry best practices and digital trends, our hospitality-specific websites reduce the number of steps in the user journey and yield more rapid decision-making to entice and enable faster conversions. And with our module-based approach to data storage, hoteliers gain fast, efficient management of website data, which is particularly effective for multi-property groups.
Key Features
Conversion-Focused Architecture, Capabilities, and Services
Drive direct bookings with dynamic lead rates and an integrated eCommerce ecosystem, supported by our iHotelier Central Reservation System (CRS) & Guest Management Solutions (GMS)
Seamlessly drive guests from the research phase to the onsite point of purchase with upsell and enhancement opportunities at every step
Increase web optimization and conversions with dedicated Search Engine Optimisation (SEO) services from global experts
Increase customer engagement internationally through a multilingual content delivery network
Dynamic Content Management
Quickly and easily make changes as frequently as needed with our user-friendly, self-service CMS
Offer comprehensive information by linking pop-up banners to corresponding landing pages, promotions, and offers
Efficiently communicate any precautionary measures that are taking place on-property with Amadeus Websites’ multifaceted design and communication features
Innovative, Award-Winning Design
Leverage our team of hospitality website specialists and design experts that won 22 website design awards in 2019
Increase visibility with an innovative, mobile-first responsive design
Complement website design and stand out from the competition with video-enabled sites that reinforce the hotel’s brand identity, increase sales and boost conversion
SEO Essentials
Ensure you’re visible at the right place at the right time
Leverage built-in SEO capabilities and dedicated services to ensure your website is properly optimized, crawlable by search engines, and conforms to best practices in the digital space.
Targeted SEO Strategy
Online presence analysis, strategy definition and keyword research
Text and video meta content creation (titles, h1, meta description, alt tags)
Internal linking and content optimization
Technical SEO
Schema mark up (Hotels specific)
Friendly URL structure
hreflang attribute, robots.txt, canonical tags
Launch Support
301 redirection strategy
XML sitemap & crawlability
Webmaster tools submission on Google Search Console & Bing.
Performance Management
Constant touchpoints to monitor your website’s performance
Maintain ongoing performance visibility and optimization with the help of Amadeus website experts, reporting tools, and services.
Kick-off and website planning with a dedicated account manager
Monthly reporting from dedicated account manager with actions and recommendations
Quarterly calls to review dashboard metrics and ongoing strategy
Onsite optimization – up to 4 pages quarterly
Ongoing audit and resolution of 301 redirects and broken internal links
Semi-annual alt tag optimization
Schema mark-up provision.
Video Hosting & Integration
Add videos to your website and booking engine that are fast, friendly, and effective
Take advantage of our seamlessly integrated multimedia features to better attract, entice and convert more profitable bookings.
Integrate room category videos within the website and booking engine to increase conversion and encourage upselling
Leverage the integrated SEO capabilities of our video player to ensure the maximum exposure of your brand
Ensure that they can be crawled by search engines and traffic is directed to your website with videos coded with meta and schema data.
Key Benefits
The easiest and fastest way to build your website, right in the browser
A high-converting website that highlights your unique property and builds your brand
Content optimized across devices through responsive design
Full control over your own website and content.
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