Mailchimp

Audience Management:

Marketing CRM

Get to know your audience and find new ways to market to them.

Signup Forms

Grow your audience with a pop-up or embedded form.

Segmentation

Segment your audience based on shared traits.

Behavioral Targeting

Target your messages based on people's purchase behavior, app activity, and more.

Predicted Demographics

Get predictive insights about your contacts so you can personalize your marketing.

Tags & Contact Profiles

Keep track of what you know about your people with customizable tags.

Creative Tools:

Content Studio

Sync, store, and edit all your images and files in one place.

Creative Assistant

Get beautiful, on-brand designs made for you with the power of AI.

Dynamic Content

Personalize individual content blocks within your emails.

Marketing Automation:

Customer Journeys

Design personalized journeys using conditional logic and branching points.

Integrations

Sync your store data and connect other tools to unlock more automation features.

Insights & Analytics:

Reports

Track sales and campaign performance in easy-to-digest reports.

Smart Recommendations

Get personalized recommendations to help you make your next move.

A/B Testing

Test different versions of a single email to see how small changes can impact your results.

Surveys

Gauge interest and customer satisfaction by gathering feedback.

Content Optimizer

Make your email content more engaging with personalized suggestions for improvement.