Breadcrumbs

Find better customers, faster

Leverage your existing tech stack with our powerful contact scoring engine to identify buyers hiding in plain sight.

Sort and Prioritize Your Best Leads

Your best leads are the ones who match your ideal customer profile and are engaging with you right now – this is the core of our Co-Dynamic Scoring method. Breadcrumbs harnesses the power of real-time intent signals with traditional contact scoring methodology to sift your most active and qualified leads from the duds the moment they appear.

Custom-Tailored Models for Each Step of the Funnel

Most scoring models are ‘one size fits all’ – meaning you can’t customize your model to fit your unique goals or have more than one goal at a time. Whether your objective is to find better quality leads, uncover hidden upsell opportunities, or reduce churn, Breadcrumbs can help you create the perfect contact scoring engine to accelerate your revenue.

Uncover and Implement Hidden Intent Signals

For large organizations, it can be hard to find out which attributes lead to conversions. Breadcrumbs will analyze every piece of information about your contacts and identify which ones are good predictors of revenue. You can then turn these attributes into scoring variables and create a completely custom model with a single click.

Quick Models

Not everyone who visits your page is ready to buy. Not everyone who downloads an E-book will become a customer. Use Breadcrumbs to fuel your revenue engine with buyers, not tire kickers.

Find the Missing Piece of the Funnel

Lead scoring tools don’t often allow you to see into the eye of Sauron inner workings of your model. Our analytics are designed to give you a clear and actionable view into the parts of your model that are working and how significantly they predict your desired goal.

Find out more about Breadcrumbs.

Connect with one of our experts to learn how Breadcrumbs can help get you on the path to Revenue Acceleration.

Discover Intent the Moment It Happens

Someone interacting with your brand today is more important than someone who did 3 years ago.This is why we bake recency and frequency of contact interactions right into your scoring model and give you the ability to see how those variables impact your scores in real time.

Keep Your Database Clean and Build your ICP with Reveal

Like most businesses, you probably have loads of data and little understanding of what it looks like or how to best leverage it.

Breadcrumbs Reveal analyzes your existing marketing, sales, and product data giving you a detailed view of how valuable it is to highlight what attributes and actions are the best predictors of revenue. Identifying buyers and getting them in front of your sales team is the first step to Revenue Acceleration.