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Buyer Genomics

Marketing Automation

Customer Management | CRM Software
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Product Overview

Buyer Genomics was developed to give marketers an  “unfair advantage” over their competition. Due to its versatility, Buyer Genomics is often described different ways by our clients including: “CRM,” “The Customer Marketing Database,” “Customer Intelligence Software” and even “ Our Secret Weapon!“

Buyer Genomics was created for forward thinking e-tailers /retailers, who needed to consolidate their data across channels, have a singular, 360 degree view of the customer, automate high value marketing, grow revenues and profit, and acquire new ultra-high value customers. 

Specifications

BG AutoPilot

Predictive Marketing + Smart Automation

Knowing the stages in your buyer’s Journey is one thing, being able to take action at the right time is another. AutoPilot does this for you automatically, detecting changes in the Buyer Lifecycle and deploying the right message at the right time.

Take advantage of BG machine intelligence, and set up AutoPilot Actions to convert more buyers.

Have “Conversations” with your Customers​

Create meaningful engagements with your customers based on the unique actions they take, the content they consume, and the products and categories they consider and buy. Autonomously send highly relevant follow ups based on behaviors, sales, and predictions that BuyerGenomics makes every day. When you deliver customers more relevant communication, you ensure you capture every sale and keep buyers from Fading into attrition before it’s too late.

Custom Series for your buyers

It’s easy to create an autonomous campaign that adapts based on response or lack thereof, without ever having to schedule time to “deploy” drops. Powerful “New Buyer” or “Prospect Activation” Conversations nurture individuals new to your brand and guide them through a lifetime of buying with you. BG users can “set it and forget it” when it comes to building new relationships and taking individuals on their own unique cadence from prospect to loyal repeat buyers.

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