Product Overview
SIMPLEDATA
The SimpleData Sales and Marketing Automation Platform is a comprehensive suite of tightly integrated tools and services that helps B2B companies increase sales by providing an ecosystem of sales and marketing activities that increase the number of qualified leads.
By initiating our processes with Buyer Intent data, we remove the randomness of non-targeted data so that our clients can focus their efforts on specific, intelligence-based targets in order to optimize overall sales outreach campaign performance.
SimpleData takes a unique, multi-channel marketing approach to helping you build and manage all components of your sales outreach campaigns. Each of our channels fill a distinct purpose and include:
Buyer Intent Based Data
LinkedIn Lead Generation
Tele sales
Site re-targeting
Once you’re up and running, use our custom analytics dashboard to slice, dice and improve upon your campaign performance.
Define your Ideal Customer Profile
By using an ever-evolving list of company and prospect attributes, we can build you for a prospect list that will uniquely match your ideal customer profile. This can be defined by such characteristics as title, industry, company size and location. From there we will build you the most comprehensive prospect profile possible.
Develop Custom, Tailored Campaign Content
With your input and assistance we will create custom, channel-specific content designed to optimize conversion rates. Additionally, to ensure the proper message cadence, the SimpleData campaign management platform allows you to create, run and manage your LinkedIn and email campaigns from a single interface.
Custom Campaign Analytics Dashboard
All campaign activities, eg, LinkedIn connection requests, email messages, SDR calls and ad impressions are tracked in stored in our data warehouse which enables you to continually analyze and optimize all campaign components.
Specifications
Prospect Nurturing
For those pesky prospects that don’t purchase immediately, they need to be nurtured and educated on the features and benefits of your product.
What is prospect nurturing?
Well, prospect nurturing takes many shapes and forms, but typically it involves offering product and service education with the intention of increasing their confidence in the offeringDrip Email Campaigns
Drip Email Campaigns
Drip email campaigns work hand in glove with prospect nurturing so that the appropriate, semi-custom message is delivered to your prospects at the appropriate intervals so that your brand remains adequately visible. List Segmentation
List Segmentation
As you’re aware, not all prospects are of the same cookie type. Therefore, it likely doesn’t make sense to create a cookie-cutter mentality to your sales and marketing message.
Segment your broad list of prospects into targeted segments so that they can be communicated to most effectively.
A/B Testing
A/B Testing What the heck is A/B testing? Well, its typically a gadget for marketers, but why should the marketers have all of the fun?
Our platform offers the capability to test such things as subject lines and message content in parallel so that you can easily determine the effectiveness of each.
So what? Well, of course once you see what’s working better send more of those messages in order to improve conversion.
Campaign Dashboard
Campaign Dashboard We all know what this is, right? All of your relevant data on a page with cool charts and graphs so you can easily see what’s working and what’s not along with long-term trends.
The insights that can be gleaned from the dashboard allow you analyze and manage campaign performance so that you can make adjustments and more accurate forecasts.Social Media Monitoring
Social Media Monitoring
Active social media directly integrated into your sales pipeline management tool? Pretty cool, eh?
Easily add to your prospect lists by monitoring social mentions, hashtags, keywords and much more.
Lead Scoring
As each prospect migrates up or down your sales funnel, and thereby increasing the likelihood of purchasing or not purchasing, their weighted score is affected.
This score then, tied to appropriate sales measures allow you to more effectively allocate your limited resources.Campaign Reporting
Campaign Reporting
If you can’t measure it, you can’t improve it, right?
Didn’t someone famous once say that?
Well it certainly rings true.
In depth, drill down reporting provides you with the data to continually optimize your campaigns and increase your close rates.
CRM Integration
Although our platform is extremely powerful, we are certainly aware that there are other options to manage other components of the funnel.
Therefore, we provide, complete bi-directional integration with all major CRM platforms.
Product Reference
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